fawn&forest

I'm in love. periwinklebloom makes me want to be a little girl.... or have a little girl! While there are a couple pieces that a boy could wear, it's all about the cute dresses (bubble!) and organic girly-ness! Tyler Stallings (designer of Periwinklebloom), I am impressed.

When you were a kid, what did you want to be when you grew up?
An architect. I also wanted to drive an 'el camino' because it was half car/half truck. I was terribly indecisive. I still find decisions painstaking and tend to research to death. I believe with better taste in cars however.

Your collection of clothing is cohesive + incrediably thoughtful. What sparked you into making children's clothes?
Thanks for the kind words. Yes, I've tried to be thoughtful both with regards to design and production. I've worked as a graphic designer and educator for many years. I also have a passion for art history. When I became a mom, I wanted to blend these roles which naturally led me to designing for children. I have always been inspired by tactile design whether textiles or paper, the use of whitespace found in Japanese forms, and the aesthetics of vintage American ephemera. I suppose these things all found their way into my work.

I also, like many new parents, became hyper aware of the things we put in and on our bodies, of our family footprint, and of the excessive 'stuff' we accumulate with kids. I wanted to contribute to the way things were made for our children, thoughtfully and worthy of handing down, emphasizing a 'less is more' approach.

What does the rest of 2009 hold for you?
Hmmm, I've given in to the idea of feeling in control or actually planning some time ago. We are expecting our second little one this autumn which will only confirm my afore mentioned thoughts. periwinklebloom will offer a small collection for autumn/winter with a little more color than this first year. I've also got some fun pieces being created out of the loads of scraps I've accumulated coming soon. And I definitely plan to finish my letterpress designs for summer which have sadly been put on the back-burner for too long. That and squeeze in a vacation or two!

Thank you Tyler!